While both ERP and CRM systems aim to improve business operations, they focus on different aspects. ERP focuses on internal operations, such as finance, accounting, manufacturing, supply chain and human resources. Key features include financial management, inventory control, production planning and human resource management.
CRM, on the other hand, focuses on customer interactions and relationships, aiming to improve customer service, sales and marketing efforts. Key features include sales force automation, customer service management, marketing automation and customer data analysis.
In essence, ERP focuses on the internal workings of a business, while CRM focuses on external interactions with customers. Many businesses use integrated ERP and CRM systems to gain a 360-degree view of their customers and improve overall business performance.