Microsoft Dynamics 365_

Transform how your organisation sells, serves, operates and grows with Microsoft Dynamics 365. Connect data, people and processes in one intelligent business platform, supported by one accountable Microsoft partner.

Partner of the Year 2025
Rated 5★ on Feefo

Speak to a specialist | Discover our approach

A leading Dynamics 365 partner for SMB and mid-market brands_

The business challenges Dynamics 365 solves_

As organisations grow, processes become more complex, teams become more disconnected and valuable data becomes harder to access. Many businesses find themselves relying on a patchwork of systems that limit visibility, slow decision-making and create unnecessary manual work. This often looks like:

Manual processes that consume time and increase risk
Data stored in spreadsheets rather than shared systems
Poor collaboration between teams
Difficulty scaling processes as the organisation grows
Limited insight to support faster, more informed decisions

Microsoft Dynamics 365 brings together data, people and processes in one connected platform, creating the foundations for more efficient, data-driven growth

Our Dynamics 365 services_

A Dynamics 365 platform built for your industry_

Dynamics 365’s flexible functionality means a platform designed for your specific industry needs.

Professional services

Connect sales, delivery and finance teams to improve forecasting, resource utilisation and project profitability.

Manufacturing

Break down silos between production, inventory, operations and finance to create a more connected and efficient organisation.

Housing

Bring together housing, repairs, finance and tenant services to improve visibility, streamline processes and support better resident outcomes.

Unlock more value from Dynamics 365 with Copilot_

Microsoft Copilot brings AI directly into Dynamics 365, helping your teams work faster, reduce manual administration and make more informed decisions. From summarising customer interactions and drafting communications to surfacing insights and automating routine tasks, Copilot helps users focus more time on valuable work and less on repetitive processes.

Because we work across both Dynamics 365 and AI, we can help you get more value from Copilot from day one with the right data foundations and readiness work. Through our Customer Zero approach, we’ve validated use cases within our own business, helping you focus on proven opportunities rather than experimentation. The result is faster adoption, quicker time to value and greater confidence that AI is delivering meaningful business outcomes.

Learn more about Copilot

PIONEER: our proven Dynamics 365 delivery methodology_

Our approach is shaped by hundreds of real-world projects and our experience of using Dynamics 365 ourselves.

Plan

We set up governance, tools and a joint project team, so everyone works to the same goals.

Investigate

Workshops map your current processes and systems, and uncover opportunities to add value.

Orchestrate

We design the solution: integrations, data migration and adoption strategy included.

Nurture

Sprint-based build and configuration, tested at every stage.

Engage

Your users test the solution before go-live, which builds adoption from day one.

Execute

We move to production, run the final data load and hand over control.

Reinforce

Post-live optimisation and hypercare, then a smooth handover to managed services.

“Infinity Group has helped us uncover value we didn’t know existed. Dynamics 365 is our platform to disrupt the market.

Peter Hosking

Founder and CEO

Why choose Infinity Group as your Dynamics 365 partner_

As one of the UK’s largest Dynamics 365 partners, we’ve helped organisations transform sales, service, operations and finance through hundreds of successful deployments. Our expertise has been recognised by Microsoft through Partner of the Year awards, Inner Circle membership and advanced specialisations across the Microsoft ecosystem.

And we don’t just implement Dynamics 365 – we run our own business on it. Through our Customer Zero approach, we’ve tested, refined and evolved the same technologies we recommend to customers, giving us first-hand experience of everything from adoption and process improvement to AI innovation and long-term optimisation.

And because our expertise spans Dynamics 365, Microsoft 365, data, AI, security and managed services, you have one accountable Microsoft partner for every stage of the journey.

Our awards_

With these achievements under our belt, we’re more than equipped to guide your business to smarter technology and processes.

Case study: WASHCO_

Discover how WASHCO use Dynamics 365 to fuel their future growth ambitions and drive efficiency – with a predicted ROI of 200%.

Read the full case study

Microsoft Dynamics FAQs_

Is Dynamics 365 part of Microsoft 365?

Dynamics 365 and Microsoft 365 are both part of the wider Microsoft ecosystem, but they serve different purposes. Microsoft 365 focuses on productivity and collaboration (e.g. tools like Outlook, Teams, Word and Excel) that support day‑to‑day work. But Dynamics 365 is designed to run core business processes, such as sales, customer service, finance and operations.

The real value comes from how the two platforms work together. Dynamics 365 connects business data and processes directly into the tools people already use every day in Microsoft 365, reducing duplication, improving visibility and helping teams make better decisions in context. Together, they form a connected, future‑ready foundation that supports both how people work and how the business operates.

What is included?

Microsoft Dynamics 365 is licensed on a per‑application basis. Consequentially, organisations can invest only in the capabilities they need, rather than paying for a whole system. Applications are grouped around key business functions, including sales, marketing, customer service, field service, project management, finance and supply chain management.

This modular approach means businesses can start with their highest‑priority areas and expand over time as requirements evolve. For example, you might begin with sales and customer service, then add finance, project operations or field service later. All on the same underlying platform and data foundation, without the need to re‑implement.

Dynamics 365 licences also include Power Platform use rights. This enables organisations to extend and tailor the platform using Power Apps, Power Automate, Power Pages and AI Builder. Accordingly, teams can automate processes, build custom applications, expose data securely to external users and apply AI to everyday tasks — helping ensure the platform continues to adapt as the business changes, rather than becoming rigid or over‑customised.

Our licensing guide can help you understand the options and what each covers.

Do we need in‑house expertise to run Dynamics 365?

While in‑house knowledge is always valuable, Dynamics 365 is typically supported by a partner to ensure the platform continues to deliver value. Ongoing support helps organisations manage change, adopt new capabilities and avoid the platform becoming under‑used or over‑customised.

How much does Dynamics 365 cost?

The cost of Microsoft Dynamics 365 depends on the applications you choose, how many users need access and how those users interact with the platform. Dynamics 365 is licensed per application and typically charged on a monthly, per‑user basis. As a result, costs can vary significantly between organisations.

Most businesses don’t license everything at once. The modular approach gives organisations control over spend. But it still allows the platform to scale over time without re‑implementation.

Because licensing options can be complex and pricing changes over time, the best way to understand what Dynamics 365 will cost for your organisation is to review your requirements in context. Our Dynamics 365 licensing guide explains the different licence types, common cost considerations and how to structure licensing in a way that supports both current needs and future growth. For tailored guidance, our specialists can also help you assess your options and avoid over‑ or under‑licensing.

What does it integrate with?

Dynamics 365 integrates with a wide range of applications and services. This is both within and outside of the Microsoft ecosystem:

Microsoft 365. D365 seamlessly integrates with Microsoft 365 applications like Outlook, Word, Excel and Teams, providing a unified experience for users.
Power Platform. D365 is built on the Power Platform, which includes Power Apps, Power Automate and Power BI. This allows for easy customisation, automation and data analysis.
Azure. D365 leverages Azure cloud services for infrastructure, storage and other backend operations. This ensures scalability, reliability and security.
Other Microsoft applications. D365 can also integrate with other Microsoft applications like SharePoint and Azure Active Directory.
CRM systems. D365 can integrate with other CRM systems like Salesforce and SugarCRM, allowing for data migration and synchronisation.
ERP systems. It can also integrate with ERP systems like SAP and Oracle, enabling seamless data exchange and process automation.
Marketing automation tools. D365 integrates with marketing automation tools like HubSpot and Marketo, providing a comprehensive view of customer interactions.
E-commerce platforms. It can integrate with e-commerce platforms like Shopify and Magento, allowing for real-time order updates and customer information synchronisation.

Who is Microsoft Dynamics 365 best suited for?

Dynamics 365 is well suited to organisations that have outgrown disconnected systems and manual processes. It also supports those who need a more joined‑up way to manage customers, operations and growth. It’s used by both mid‑sized businesses and larger organisations looking to modernise without investing in rigid, all‑or‑nothing platforms.

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We would love
to hear from you_

We’re here to talk about everything Dynamics 365. From our experiences of using it to whether it fits your specific needs and our implementation approach. So, get in touch for a no-obligation chat with one of our qualified experts.