What is a CRM System?
A Customer Relationship Management (CRM) system is a technology platform that manages an organisation’s interactions and relationships with current and potential tenants. In housing, CRM systems support tenant communications, case management, and service requests.
Benefits_
- Improved tenant relationships: Facilitates more personalised and responsive communication.
- Streamlined communications: Centralises all tenant interactions, making it easier to track and manage cases.
Use cases_
- Tenant engagement tracking: Monitor tenant interactions, preferences, and satisfaction to improve services.
- Case management: Manage repair requests, complaints, and other tenant needs in one central system.
Key components_
- Microsoft Dynamics 365: A powerful CRM platform that offers housing-specific modules for tenant engagement.
- Outlook integration: Syncs tenant communication directly with email, simplifying follow-ups and correspondence tracking.
BRIKHousing perspective_
BRIKHousing’s CRM solutions are built on Microsoft Dynamics 365, offering housing-specific features that streamline tenant communication and case management. This approach enhances tenant relationships while aligning with the mission of delivering better housing outcomes.
