Managed services have long been a trusted way for businesses to outsource IT support, reduce costs and ensure systems run smoothly. Traditionally, their value lay in keeping infrastructure stable, resolving issues quickly and providing predictable IT spend. Most crucially, they’ve been a practical solution for organisations that don’t want the burden of managing everything in-house.
But the world has changed. The rise of AI, automation, data-driven decision-making and hybrid work means businesses face challenges that go far beyond uptime and helpdesk tickets. Today, success depends on agility, security and the ability to innovate at speed. Traditional IT support models simply weren’t built for this era.
That’s where AI-ready modern managed services come in. Alongside maintaining your IT, they futureproof. By combining proactive monitoring, automation and advanced capabilities like AI-driven analytics with core services such as cyber security, infrastructure management, networking and device lifecycle support, modern managed services create the strong, scalable foundation businesses need to embrace innovation confidently.
In this blog, we explore what modern managed services should do for your business – and why it can be the key to success.
The challenges facing businesses today
The pace of digital transformation is accelerating, and businesses face a complex mix of challenges that traditional IT models can’t solve. Here are the key pressures shaping today’s IT landscape – and how modern managed services help overcome them:
AI and automation
AI and automation are no longer optional; they’re essential for efficiency and competitiveness. But implementing them isn’t simple. Businesses often lack the infrastructure, integration expertise and security measures needed to deploy AI effectively or unwillingly open themselves to risk.
Failed AI projects waste business time and money and can damage confidence in innovation. It also puts you in danger of falling behind the crowd.
Data explosion
Organisations are generating unprecedented volumes of data from multiple sources – applications, IoT devices, customer interactions and more. Storing it is one challenge; securing it and extracting actionable insights is another. This becomes especially key if you are aiming to use AI to drive analysis and contextual responses.
The sheer volume of data often means businesses struggle to make sense of it. And poor data management leads to compliance risks, operational inefficiencies and missed opportunities for growth.
Cyber security threats
Cyber attacks are more frequent and sophisticated than ever. Ransomware, phishing and AI-driven attacks can cripple operations. The cost of a breach isn’t just financial; it includes reputational damage, regulatory fines and loss of customer trust. Only this year, a cyber attack brought a devastating end to a 158-year-old business.
Many businesses lack the resources to monitor and respond 24/7. Plus, many existing cyber security protocols and tools were not built for the new wave of AI-driven attacks. This puts businesses at a greater risk than ever before.
Skills shortages
The demand for IT talent (especially in cyber security, cloud and AI) far exceeds supply. It has been felt for years already, impacting a huge 93% of UK organisations. And new strides in innovation have made the ramifications even greater. Our own research mirrors this.
Recruiting and retaining skilled professionals is expensive, time-consuming and competitive. Plus, with not enough expertise to go around, it’s not always possible. Without the right expertise, businesses struggle to innovate and remain vulnerable to security and compliance risks. And this can have serious consequences for your long-term strategy.
Hybrid work and connectivity
The shift to hybrid work has made secure, reliable connectivity a business-critical issue. Employees need seamless access to applications and data from anywhere, alongside tools that ensure productivity and inclusion with organisational culture.
But many businesses are still using IT infrastructures built for on-premises working, leaving them exposed to risk. Poor network performance or security gaps can lead to productivity losses and data breaches, frustrating employees and harming performance.
Regulatory compliance
Data protection and security regulations are constantly evolving across industries and regions. Staying compliant requires continuous monitoring and reporting.
But compliance is becoming harder, especially with the rise of shadow AI and increasing risk of data breaches.
Non-compliance can result in heavy fines and reputational damage, yet many businesses lack the tools and processes to keep up.
Cost pressures
IT budgets are under strain, but the demand for innovation keeps growing. Businesses often overspend on infrastructure or firefight issues reactively, draining resources that could be invested in strategic initiatives.
Add into this the skills shortage impacting most industries, and businesses are struggling to achieve more with less. This makes it harder to grow and adapt to new challenges and opportunities in an ever-changing world.
Sustainability goals
Organisations are under increasing pressure to reduce their carbon footprint and adopt greener practices. But this is often hard to achieve.
Inefficient infrastructure and energy-hungry data centres make sustainability targets harder to achieve, adding another layer of complexity to IT planning. Plus, a lack of skill can slow the mission to meet sustainability goals, without a proactive plan to achieve them.
Fortunately, modern managed services can alleviate many of these challenges – when applied correctly, with an AI-ready approach.
What AI‑ready modern managed services should include
To break the deadlock on AI adoption, data complexity, cyber risk, skills shortages, hybrid work, compliance, cost pressure and sustainability, modern managed services need deep capabilities, built for current and future challenges. Here’s what should be included:
Service desk and end‑user support
As businesses embrace hybrid work, employees expect instant, seamless IT support. Internal teams often lack the scale or expertise to provide 24/7 coverage, leading to long resolution times and frustrated users.
Outsourced managed services bring round-the-clock availability and advanced automation that internal teams can’t easily replicate. This ensures consistent user experience and frees in-house IT to focus on strategic projects rather than repetitive troubleshooting.
What best practice looks like:
- Offering true omnichannel support, so users can access help via chat, email, voice or collaboration apps, with intelligent virtual agents resolving common issues instantly and escalating complex cases with full context.
- Using predictive analytics and device telemetry to identify and fix problems before they impact users, reducing downtime and frustration.
- Maintaining a continuously updated knowledge base, paired with AI-driven search to deliver accurate, context-aware answers.
- Measuring success with experience-level agreements (XLAs), focusing on user satisfaction and time-to-resolution, not just ticket closure.
Infrastructure management
Managing hybrid environments is resource-intensive and error-prone. Businesses risk overspending on unused resources, suffering outages and failing compliance audits. Managed services provide automation, governance and cost optimisation expertise that ensures infrastructure is resilient, efficient and ready for modern workloads.
What best practice looks like:
- Leveraging AIOps for predictive capacity planning and anomaly detection, preventing outages and improving performance.
- Standardising deployments with Infrastructure-as-Code and policy-as-code, ensuring consistency and compliance across environments.
- Embedding FinOps practices like tagging, chargeback models and automated scaling to control costs and improve accountability.
- Building resilience with immutable backups, disaster recovery-as-code and multi-region failover strategies aligned to business needs.
- Supporting sustainability by consolidating underutilised workloads and adopting energy-efficient configurations.
Cyber security
Cyber threats are more sophisticated than ever, and most businesses lack the resources for 24/7 monitoring and rapid response. Managed security services provide advanced tools, skilled analysts and compliance expertise, reducing risk and ensuring regulatory alignment.
What best practice looks like:
- Adopting Zero Trust principles, verifying every request explicitly and enforcing least privilege.
- Combining XDR/EDR with SIEM powered by machine learning to correlate signals across endpoints, identities, and networks.
- Automating response workflows with SOAR platforms, reducing dwell time and minimising damage.
- Continuously scanning for vulnerabilities and hardening configurations against recognised benchmarks.
- Automating compliance with policy packs, evidence collection and audit-ready reporting.
Networking and connectivity
Hybrid work and SaaS adoption create unpredictable traffic patterns. Internal teams often lack the tools to optimise performance and enforce security consistently across locations. Managed services deliver intelligent, policy-driven networking that ensures reliability and security at scale.
What best practice looks like:
- Using SD-WAN and SASE architectures for application-aware routing and edge security.
- Applying segmentation and QoS policies to prioritise critical workloads and latency-sensitive traffic like voice and AI inference.
- Implementing full network observability with telemetry and synthetic probes to diagnose performance issues quickly.
- Designing for resilience with dual links, 5G/LTE failover and secure onboarding for IoT devices.
- Reducing energy consumption through power-optimised hardware and intelligent sleep policies.
Device management
Endpoint sprawl increases attack surfaces and compliance risks. Manual patching and inconsistent configurations create vulnerabilities. Managed services provide centralised, automated control over devices, reducing risk and improving user experience.
What best practice looks like:
- Implementing Unified Endpoint Management (UEM) for zero-touch provisioning and consistent policy enforcement across all devices.
- Automating patching with ring-based deployment models and rollback options to minimise disruption.
- Embedding security with disk encryption, credential hardening and remote wipe capabilities.
- Managing the full lifecycle with asset intelligence, license reclamation and secure disposal, supporting compliance and sustainability.
Data and analytics
Data is the foundation for AI and digital transformation, but most businesses struggle with silos, poor quality and governance gaps. Managed services bring the expertise and platforms needed to manage data effectively and unlock its value.
What best practice looks like:
- Establishing a clear data governance framework with defined ownership, retention policies and access controls.
- Using modern data platforms with automated pipelines, metadata tracking and searchable catalogues for discoverability.
- Enforcing quality through data validation, SLAs and continuous monitoring.
- Enabling analytics with self-service BI tools and curated semantic models for faster decision-making.
- Preparing for AI with MLOps practices, including feature stores, reproducible pipelines and bias monitoring.
Bringing it all together
These six pillars – service desk, infrastructure, cyber security, networking, device management and data – are deeply interconnected. A strong device posture informs secure network access. Telemetry from service desks, endpoints and networks feeds into predictive analytics and security monitoring. A resilient hybrid infrastructure underpins data platforms and advanced analytics, while governance ensures everything remains compliant, auditable and cost-efficient.
This is the essence of modern managed services done right: creating an intelligent, secure and scalable IT backbone that enables businesses to adapt quickly, embrace innovation and move forward with confidence.
The role of AI and automation
While modern managed services can be critical to helping your business embrace AI and automation, they also play a role in improving the quality of managed services and making your IT run smoother.
Here’s how:
- Predictive maintenance and proactive issue resolution: Traditional IT models often operate on a break-fix basis, reacting to problems after they occur. This approach leads to downtime, lost productivity, and frustrated users. AI changes the game by enabling predictive maintenance. By analysing telemetry from devices, networks, and applications, AI can identify patterns that signal an impending failure. Managed services can then automate remediation steps, like reallocating resources or applying patches, before users are impacted.
- AI-driven capacity planning and cost optimisation: Cloud and hybrid environments introduce complexity in resource allocation. Overprovisioning wastes money, while underprovisioning risks performance issues. AI-driven analytics help managed services predict demand based on historical usage, seasonal trends and business growth patterns. This enables dynamic scaling and right-sizing of resources, ensuring optimal performance without overspending.
- Automation for compliance: Regulatory requirements are constantly evolving, and manual compliance processes are time-consuming and error-prone. Automation ensures that security baselines, access controls and configuration policies are consistently enforced across the environment. Managed services can use policy-as-code to automatically apply governance rules, generate audit-ready reports, and remediate non-compliant configurations in real time. This reduces the risk of fines and reputational damage.
The cost implications of managed services
At first glance, outsourcing IT through managed services can seem like an additional expense compared to maintaining an in-house team. However, this overlooks the hidden costs of traditional models and the compounding benefits of a managed approach.
Managed services typically operate on a predictable subscription model, which replaces unpredictable capital expenditure with stable operational costs. This means no surprise bills for emergency fixes, hardware failures or unplanned hiring.
The long-term financial advantage becomes even clearer when you consider risk reduction. Downtime, data breaches and compliance failures are expensive; not just in terms of direct financial loss, but also reputational damage and regulatory penalties. Managed services mitigate these risks through proactive monitoring, AI-driven threat detection and automated compliance, reducing the likelihood of costly incidents that could cripple operations.
Another major factor is talent. Recruiting and retaining IT specialists in areas like cyber security, cloud and AI is expensive and highly competitive. Managed services give businesses on-demand access to this expertise without the overhead of permanent hires, ensuring you have the right skills when you need them.
Finally, managed services deliver long-term ROI by enabling innovation and efficiency. Through automation, predictive analytics and best-practice governance, they optimise infrastructure, reduce waste and accelerate digital transformation. This positions businesses to respond quickly to market changes, embrace emerging technologies and maintain a competitive edge – all without the spiralling costs of building and maintaining these capabilities internally.
Choosing the right managed services partner
Selecting the right managed services partner is critical. The wrong choice can lock you into rigid contracts, outdated practices and limited innovation. The right partner becomes an extension of your team, bringing expertise, scalability and forward-thinking strategies that align with your business goals.
When evaluating providers, look for a security-first approach, proven AI and automation capabilities and an innovation mindset that ensures they can adapt to emerging technologies and evolving business needs. A strong partner should demonstrate experience in your industry, offer transparent pricing and provide measurable outcomes tied to business value.
Here are key questions to ask during the selection process:
- How do you handle compliance? Ensure they have automated governance, audit-ready reporting and experience with relevant regulations.
- How do you integrate AI and automation into your services? Look for practical use cases like predictive monitoring, automated remediation and AI-driven analytics.
- How do you ensure scalability and flexibility? Confirm they can support growth, hybrid environments and evolving workloads without costly disruptions.
- What visibility and reporting do you provide? You need clear dashboards and actionable insights, not just raw data.
- How do you measure success? The best partners track experience-level outcomes (XLAs) as well as SLAs, focusing on user satisfaction and business impact.
Remember, choosing a partner is about building a strategic relationship that helps your business innovate, stay secure and thrive in a rapidly changing digital landscape.
Build the foundations for futureproofed, AI ready IT
Modern managed services are no longer just about keeping systems running – they’re about creating a secure, scalable and intelligent IT backbone that enables innovation and resilience. From addressing today’s challenges to unlocking the potential of AI and automation, the right managed services partner can transform IT from a cost centre into a strategic enabler of growth.
But success depends on making informed decisions and understanding how technology can deliver real, measurable outcomes.
That’s why we’re inviting you to Infinity UNBOUND: Get to AI, a one-day event designed to cut through the noise and show you how to turn AI into tangible business results.
Hosted by Infinity Group and featuring Microsoft-led sessions, technical deep dives and real-world customer stories, Infinity UNBOUND: Get to AI is built for decision-makers who want more than theory. You’ll leave with actionable insights on data strategy, AI, security, cost optimisation and change management. It’s everything you need to move forward with confidence.
Reserve your spot before they’re gone.
