Digital and app innovation_

Tackle niche business challenges and get a competitive advantage by creating and customising bespoke apps and processes, tailored to your needs. 

Get in touch


Feefo logo

What is digital and app innovation?  

Digital and app innovation is the process of creating and implementing new digital technologies and applications to solve problems, improve processes and create new opportunities.  

In the modern technological landscape, this involves leveraging cutting-edge tools such as AI, machine learning, the Internet of Things and cloud computing. It can encompass a wide range of activities, including digital transformation, e-commerce, digital marketing and data analytics. 

By finding ways to innovate through digital processes and apps, you can become more creative and agile as an organisation, giving you a leading position and overcoming even complex obstacles. 

Speak to our innovation leaders

Why do you need digital and app innovation?  

Digital and app innovation are essential for businesses to stay competitive in today’s rapidly evolving technological landscape. By embracing digital technologies, businesses can streamline operations, improve efficiency and reduce costs.  

Digital and app innovation also allows businesses to connect with customers more effectively and provide personalised experiences, including being able to gather and act upon accurate data. 

Furthermore, digital and app innovation can open new markets and revenue streams for businesses. By developing innovative products and services, companies can differentiate themselves from competitors, attract new customers and create sustainable growth.  

Speak to our innovation leaders

The benefits of digital and app innovation_

Gain a competitive advantage: Use innovative solutions to upgrade your operations and offer unique services, setting you apart from the crowd 

Address specific problems: Innovation allows you to create solutions aligned with your needs, ensuring a long-term fix that drives results 

Reduce costs: With processes tailored precisely to your needs, you can operate leaner and reduce unnecessary or wasted costs across the business 

Become agile: Resolve even niche issues and welcome cutting-edge technology, so you can move faster with market trends 

Improve customer experiences: Offer personalised experiences that meet your customer needs, using specially crafted apps and processes 

Identify new revenue streams: Use innovation to build new products and services that grow market share and attract new audiences 

Improve efficiency: By utilising the latest technology, you can reduce the risk of legacy systems bringing down productivity and performance 

Better utilise data: With apps and processes built to gather and respond to data, you can empower better decision making 

What Infinity Group do to help_  

Supported by leading Microsoft tools, our experts can help you to overcome your internal business challenges and embrace opportunities through digital and app innovation. Our team is committed to following new technological trends and identifying those that add genuine value for businesses, while minimising risk. 

We start by spending time with your business to understand where there is a need for innovation and how it should be applied. This enables us to build a powerful business case and roadmap for the transformation. Using tools such as Power Platform and Copilot Studio, we can support to create custom solutions for the specific needs of your businesses. Plus, these are done using low-code functionality, making them easier to manage and implement long-term.  

If your needs are more complex, or a low-code solution isn’t the right fit, then we have expertise across the Azure stack, including Logic Apps, Web Apps, Azure Functions and tools such as Service Bus and Event Grid for orchestrating complex business logic, building and managing integrations and developing bespoke apps. 

Key digital and app innovation areas_  

AI: In today’s world, AI is driving innovation across businesses. By utilising AI, you can minimise manual work and make processes more efficient 

Automation: Applying automation to your operations can reduce resource gaps, helping you to improve efficiency and reduce costs 

Internet of Things: Collect data across core elements of your business, enabling you to make intelligent, accurate decisions 

App development: Deliver seamless user experiences across different platforms, using both native and hybrid apps 

Digital and app innovation FAQs_

What does low code mean?

Cyber security is a critical component of digital and app innovation. As businesses increasingly rely on digital technologies, protecting sensitive data and systems from cyber threats becomes essential. Implementing robust security measures, such as strong passwords, firewalls and regular security audits, is crucial to safeguard digital assets. 

We hold security at the core of our digital and app innovation, ensuring you can get the solutions you need without putting your data at risk. 

What are some best practices for successful digital and app innovation?

Some best practices for successful digital and app innovation include: 

  • Customer-centric approach: Prioritise the needs and preferences of customers. 
  • Agile development methodologies: Embrace iterative development and continuous improvement. 
  • Data-driven decision making: Utilize data analytics to inform strategy and measure success. 
  • Strong leadership and collaboration: Foster a culture of innovation and encourage cross-functional teamwork. 
  • Continuous learning and adaptation: Stay up-to-date with the latest technological trends and be willing to adapt to change. 

What are the challenges of digital and app innovation?

Some of the challenges of digital and app innovation include the high cost of development, the need for specialised skills and the risk of technological obsolescence. Additionally, businesses may face challenges in integrating new technologies with existing systems and processes. 

However, using low-code platforms and our specialist approach, we can guide you through these obstacles. 

What is the role of cyber security in digital and app innovation? 

Cyber security is a critical component of digital and app innovation. As businesses increasingly rely on digital technologies, protecting sensitive data and systems from cyber threats becomes essential. Implementing robust security measures, such as strong passwords, firewalls and regular security audits, is crucial to safeguard digital assets. 

We hold security at the core of our digital and app innovation, ensuring you can get the solutions you need without putting your data at risk. 

What are some best practices for successful digital and app innovation?  

Some best practices for successful digital and app innovation include: 

  • Customer-centric approach: Prioritise the needs and preferences of customers. 
  • Agile development methodologies: Embrace iterative development and continuous improvement. 
  • Data-driven decision making: Utilize data analytics to inform strategy and measure success. 
  • Strong leadership and collaboration: Foster a culture of innovation and encourage cross-functional teamwork. 
  • Continuous learning and adaptation: Stay up-to-date with the latest technological trends and be willing to adapt to change. 

Related resources_

13 Power Apps examples to benefit your business_
Power Platform

13 Power Apps examples to benefit your business_

29 May 2024 | 12 min read

Microsoft Power Apps is a solution used by many organisations around the world. If you aren’t usin...

Read More
Custom AI: how to access AI that’s tailored to your business_
AI

Custom AI: how to access AI that’s tailored to your business_

23 Apr 2025 | 9 min read

For the last few years, AI has been everywhere. We’ve all become acquainted with tools like ChatGP...

Read More
How Microsoft Power Platform innovates business operations_
Power Platform

How Microsoft Power Platform innovates business operations_

8 May 2024 | 9 min read

There is an increased pressure on businesses of all shapes and sizes to innovate. We’re in a lands...

Read More

We would love
to hear from you_

Our specialist team of consultants look forward to discussing your requirements in more detail and we have three easy ways to get in touch.

Call us: 03454504600
Complete our contact form
Live chat now: Via the pop up


Feefo logo