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Personalise and automate your email marketing to engage your customers and increase sales. Speak to our Dynamics 365 Marketing specialists today.
Get in touchMicrosoft Dynamics 365 for Marketing enables you to make smarter decisions to plan and track innovative marketing campaigns. Move beyond basic marketing activity and maximise your return on investment with data driven decision making and marketing automation.
It empowers users with tools to automate and revolutionise marketing processes to help businesses turn prospective clients into business relationships. This bundle of applications are perfectly suited to help boost marketing department performance and help strengthen the relationship with Sales teams. Built on the new Unified Interface, Dynamics 365 Marketing helps agents design campaigns, communicate with clients, extend outreach, and plan and promote marketing events. It also regularly undergoes Wave 1 and 2 releases for improvements and updates.
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Generate more leads
Run campaigns across multiple channels at once, and deliver personalised experiences to boost conversions
Increase conversion
Close more deals, track your leads throughout their buyer journey and increase your productivity and team performance
Make smart decisions
Get marketing insights that align with priorities, and quickly gather research to better understand your customers
Boost performance
Increase the ROI of your marketing effort using marketing automation and user friendly, intuitive tools and features
The intuitive email message feature with a drag and drop content designer makes creating powerful campaigns simple and quick. Marketing comes with pre-built templates which simplify the process even further and ensure that all emails look consistent and professional.
With Dynamics 365 Marketing, users can quickly create effective marketing pages, working from templates with the same drag-and-drop creator as with email campaigns. The landing pages you create will track client behaviour to provide useful data on prospective customers and trends.
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The customer journey tools enable you to create multi-step multichannel marketing campaigns. These journeys can be formed of a pipeline of emails, responses, workflows and more. You can place triggers into the pipeline so that depending on the actions of clients, they are sent down different paths. On top of this, these campaigns can be specially designed for segments (defined groups of people) making them even more effective.
Several lead-management features help marketers to generate leads across multiple channels. Once leads have been identified, marketers can apply Sales Insights and implement automated customer journeys to nurture these leads with personalised, perfectly timed experiences. Leads can be automatically scored on the basis of demographics or regency, frequency and monetary-value rules which you can set and then determine which leads should be prioritised by sellers.
With the insights provided by Marketing you can evaluate the success of each of your campaigns. With demand-generation dashboards, charts and widgets for lead scores, lead progression and conversion rates, analysis is very straightforward. The analysis can be used to highlight successful campaigns, identify at-risk deals and improve future designs.
The event management feature manages all the stress of arranging, managing, executing and following up on events and webinars. Marketing includes tools for planning and budgeting, publication, attendance, broadcasting and even ROI calculations.
| License Type | Description | Cost tenant/month |
| Dynamics 365 Marketing | Base licence for Dynamics 365 Marketing. For customers who are new to Dynamics or have fewer than 10 full users of Sales, Customer Service, Field Service, Project Service Automation, Finance, Supply Chain Management or Commerce can purchase Marketing as a standalone application with an entitlement of 10,000 marketable contacts. | £1,131.20 |
| Dynamics 365 Marketing Attach | Customers with at least 10 full users of Sales, Customer Service, Field Service, Project Service Automation, Finance, Supply Chain Management or Commerce are eligible for this 50% reduced licence cost including 10,000 marketable contacts and unlimited users. | £565.60 |
| Additional 5,000 contacts (up to 49,999) | First pricing tier of additional contacts that can be purchased. Only sound in packs of 5,000. | £188.50 (per pack/month) |
| Additional 50,000 contacts (50,000 – 99,999) | Second pricing tier of additional contacts that can be purchased. Sold in packs of 50,000. | £1,131.20 (per pack/month) |
| Additional 50,000 contacts (100,000 – 249,999) | Third pricing tier of additional contacts that can be purchased. Sold in packs of 50,000. | £942.60 (per pack/month) |
The Unified Interface means that the Microsoft Dynamics Marketing application works seamlessly on any device.
It is intuitive to use and makes designing and managing complex campaigns simple.
Compliance and Privacy
Built-in international, national and local privacy features ensure that your business is GDPR compliant and accessible.
Professional Design
The design capabilities are simple to use and create professional, unified campaigns in just a few clicks.
Analytics Features
Inbuilt analysis allow users to track the success of their campaigns and customer trends – this improves future campaigns and maximises effectiveness.
Litmus: Litmus specialises in producing previews of campaigns so that you can see how your messages will look before you send them out to clients.
LinkedIn: The connector for LinkedIn lead generation forms can automatically sync leads captured on LinkedIn with your organisation so that they are immediately ready for the marketing and sales team to start nurturing them.
Dynamics 365 Sales: The most important integration of Dynamics 365 Marketing is with Dynamics 365 Sales. The information and advice from Marketing is seamlessly streamlined with Sales so that the two teams can work together and collaborate efficiently.
Customer Insights: The Dynamics 365 Customer Insights integration can provide invaluable analytics that can influence the design of marketing campaigns.
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Dynamics Marketing is now called Dynamics 365 Customer Insights – Journeys, and is a comprehensive platform for managing customer communications across multiple channels. With built in intelligent segmentation capabilities, you can define your target audience before triggering moments based marketing interactions on the right channel for the individual.
Yes, Dynamics 365 Customer Insights – Journeys, includes event based marketing capability, with an easy to use web based user interface for configuring multi-stage automated customer journeys.
Once you have the licencing in place, your marketing environment can be provisioned online.
Dynamics 365 Customer Insights – Journeys contains a host of AI enable advanced marketing automation features, as well as a data platform that allows you to being together data from all of your systems into one place so make your segments truly intelligent.
Dynamics 365 Customer Insights costs from £821.90 per month and includes Microsoft’s Customer Data Platform technology as well as all of the marketing features.
Our specialist team of consultants look forward to discussing your requirements in more detail and we have three easy ways to get in touch.
