Dynamics 365
Key benefits of using customer journey mapping software_
Customer journey mapping is crucial to understanding how your customers find your products and servi...
Dynamics 365 Customer Insights – Data_
Understand your customers better to offer tailored experiences that always exceed expectations.
What is Dynamics 365 Customer Insights – Data?
Dynamics 365 Customer Insights – Data is Microsoft’s customer data platform that provides a 360-degree view of your customers. The application provides a comprehensive view by unifying transactional, operational, behavioural and demographic data.
You can an then better understand their customers’ behaviours, preferences and interactions. These insights form successful marketing strategies, product development and customer service initiatives.
Customer insights also play a crucial role in identifying trends, predicting future customer behaviour and uncovering opportunities for growth. By staying ahead of the curve and anticipating customer demands, businesses can differentiate themselves from competitors and foster long-lasting customer relationships.
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Why use Customer Insights – Data?
Leveraging customer insights is essential to thrive in today’s competitive market. By understanding the needs, preferences, and behaviours of their customers, you can make informed decisions about product development, marketing strategies and customer service initiatives.
This data-driven approach helps businesses tailor their offerings to meet the specific requirements of their target audience, leading to increased customer satisfaction, loyalty and revenue growth.
These insights can enable you to stay ahead of the curve by identifying emerging trends and anticipating future customer demands. This foresight allows companies to proactively adapt their strategies and introduce innovative products or services that resonate with their customers.
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What are the benefits of Customer Insights – Data?
Improve satisfaction: Tailor your products and services to meet customer expectations, leading to higher satisfaction levels
Increase loyalty: Drive loyalty with personalised experience that make customers feel valued and understood
Enhance product development: Customer insights can help you identify gaps in the market and develop new products that fill them
Boost campaigns: By understanding your customers better, you can create targeted marketing campaigns that have a higher impact
Improve customer service: Identify pain points in the customer journey and improve your customer service processes to provide a better experience
Gain data insights: Access the data you need to make informed business decisions and allocate resources effectively
Beat the competition: By understanding your customers better than your competitors, you can gain a significant competitive advantage in the market
Reduce risk: Identify potential risks and challenges facing your customers, allowing you to take proactive steps to mitigate them
How do Infinity Group deploy Customer Insights – Data?
Our highly skilled team of Microsoft Dynamics 365 specialists have successfully deployed Dynamics 365 Customer Insights – Data for hundreds of businesses across the UK. We start by assessing your business objectives and customer needs to define the capabilities you need and how the solution can add value to your marketing efforts. Then we work with you to create a thorough business case that guarantees cross-organisation buy-in.
We’ll then support you in the end-to-end implementation of your solution, using our unique methodology to deliver transformative value and guide you smoothly from requirement definition to go-live. We can work with your end users to train and mentor them in the use and management of Dynamics 365 Customer Insights – Data, while providing the tools you need for ongoing success.
And, if you want ongoing support, we can provide services for break fix support, application monitoring, “how-to calls” and delivery of minor change to your platform, as an extension of your IT support organisation. This includes helping you to assess Microsoft’s twice-yearly update releases, allowing you to gain evergreen value from Dynamics 365.
Customer Insights – Data key features_
Real-time insight: Gain immediate insights into customer behaviour and trends for timely decision-making and proactive responses
Predictive analytics: Leverage advanced algorithms to predict future customer behaviour, such as churn rates, purchase likelihood and product preferences
Customer segmentation: Segment customers based on various criteria, including demographics, purchase history and behaviour for improved targeting
Integration: Customer Insights integrates with other Dynamics 365 applications, providing a unified view of customer data across sales, marketing and service
FAQs_
How much does Dynamics 365 Customer Insights – Data cost?
Customer Insights costs £1,397.30 per tenant, per month. This covers both Customer Insights – Journeys and Customer Insights – Data.
If you already have a Dynamics 365 deployment, you may be able to get a reduced plan, starting from £821.90 per tenant, per month.
What is the difference between Customer Insights – Journeys and Customer Insights – Data?
Customer Insights – Data and Customer Insights – Journeys make up the Dynamics 365 Customer Insights suite. They work together to provide a comprehensive solution for understanding and engaging with customers.
Customer Insights – Data is primarily focused on data collection and analysis. It allows businesses to unify customer data from various sources, creating a single, 360-degree view of every customer. This data can include demographics, purchase history, preferences and interactions across different channels. By analysing this data, businesses can gain valuable insights into customer behaviour, identify trends and segment customers based on specific criteria.
Customer Insights – Journeys builds upon the foundation provided by Customer Insights – Data. It allows businesses to design and execute personalised customer journeys, guiding customers through different stages of the customer lifecycle. This involves creating targeted campaigns, automating interactions and delivering relevant content at the right time. By leveraging the customer data collected in Customer Insights – Data, Journeys can ensure that communications are tailored to individual needs and preferences.
Who can use Customer Insights – Data?
Although primarily created for marketers, Customer Insights can support numerous business roles, including:
- Marketers: Create and execute targeted marketing campaigns, personalise communications and measure campaign effectiveness.
- Sales teams: Identify sales opportunities, nurture leads and improve customer acquisition and retention rates.
- Customer service representatives: Provide personalised support and resolve customer issues more efficiently.
- Product managers: Gather feedback from customers, identify product improvement areas and develop new products or features.
- Data analysts: Analyse customer data to uncover insights and trends, inform business decisions and optimise marketing strategies.
- Executives: Gain a comprehensive view of customer behaviour, measure the impact of marketing efforts and make strategic decisions based on data-driven insights.
What data can you track?
Customer Insights covers a wide range of metrics, which can be categorised as below:
- Customer demographics – including age and location information
- Behavioural information – like purchase history or past engagements
- Customer preferences – including channel or product preferences
- Customer sentiment – including NPS scores and feedback
- Customer Lifetime Value
- Churn rates
Is it the same as Dynamics 365 Marketing?
Customer Insights replaces Dynamics 365 Marketing and builds on its capabilities.
Dynamics 365 Marketing was primarily designed for creating and executing marketing campaigns. It offered features for email marketing, event management, lead scoring and social media marketing with only some personalisation options.
Dynamics 365 Customer Insights is a customer analytics platform. It focuses on collecting, analysing and understanding customer data to gain insights into customer behaviour, preferences and trends.
