Microsoft Dynamics 365


What is an Entity in Dynamics 365?

Within Microsoft Dynamics 365, an entity acts as the cornerstone for storing and managing your business data. Imagine it as a digital representation of a real-world object or concept, like a customer, product, order, or invoice. Each entity has attributes, akin to data fields, that capture specific details about the individual instance.

For instance, the “Customer” entity might have attributes like “Name,” “Address,” “Contact Information,” and “Purchase History.” Each customer record within this entity represents a unique individual and holds their specific data points.


Here’s how entities play a pivotal role in Dynamics 365_

  •  Data modelling: Entities form the core structure for your business data, allowing you to define the types of data you capture and manage. Think of them as building blocks to represent diverse information relevant to your operations.
  • Relationships: Entities can be linked through relationships, reflecting real-world connections between different concepts. For instance, a “Customer” entity might relate to an “Order” entity, showcasing which customer placed a specific order.
  • Data management: By creating and managing entities, you organise and control your business data efficiently. You can perform queries, reports, and analysis on relevant entities and their attributes to gain insights and make informed decisions.
  • Customisation: Dynamics 365 allows you to create custom entities alongside pre-built ones, tailoring the platform to capture specific data unique to your business activities.


Key characteristics of entities_

  • Attributes: Each entity holds specific data points represented by its attributes.
  • Relationships: Entities can connect with each other, reflecting real-world associations.
  • Views: Different views of an entity can be defined to showcase specific attributes relevant to various user needs.
  • Security: Access to entities and their data can be controlled through security roles and permissions.


Additional Notes_
The number and type of entities you use depend on your specific business needs and processes.
Understanding the relationships between entities is crucial for effective data analysis and reporting.
Dynamics 365 offers tools and functionalities to manage and customise entities easily.


By effectively leveraging entities, you can organise your valuable business data within Dynamics 365, enabling comprehensive data management, analysis, and informed decision-making across your organisation.

We would love
to hear from you_

Our specialist team of consultants look forward to discussing your requirements in more detail and we have three easy ways to get in touch.

Call us: 03454504600
Complete our contact form
Live chat now: Via the pop up

Feefo logo