Industry News

Infinity Group announces strategic partnership with Pax8 and acquires end-customer business

8th May 2024 | 4 min read

Infinity Group announces strategic partnership with Pax8 and acquires end-customer business
  • Acquisition adds 200 Business Central customers to Infinity Group’s base. 
  • The news coincides with Infinity Group’s expansion into the US and Europe.

London, Tunbridge Wells— 07 May 2024 – Infinity Group today announces that it has entered into a strategic partnership with Pax8 and acquired its end-customer business, formerly part of BamBoom Cloud.

The acquisition brings 200 Business Central customers into Infinity Group’s existing base of 340 clients. The acquisition establishes Infinity Group as one of the largest independently owned Business Central partners in the UK. This sits alongside their practices in the areas of Microsoft Security, Modern Workplace, Data & AI, and Customer Engagement.

The news marks Infinity Group’s ongoing commitment and investment in the Dynamics 365 and Business Applications space, as well as its dedication to providing valuable solutions to SMBs across the marketplace.

Rob Young, CEO of Infinity Group, said: “We are delighted to enter into this strategic partnership with Pax8 and acquire BamBoom Cloud’s customers to grow our Business Central business. It’s a key step in our growth, allowing us to deliver fixed price, fixed outcome solutions across Dynamics 365 and Business Central at scale.”

“This acquisition also provides a launchpad for us to further invest in up-and-coming talent, increasing delivery capability, capacity and investment in IP to keep up with increasing demand for Dynamics 365. All in all, it’s an exciting next chapter for Infinity Group.”

Robert Smithson, UK Business Applications Lead for Microsoft, also praised the news: “The market has been calling out for a partner to solidify their position in the SMB Business Applications space. I’m really excited by this move from Infinity Group as they continue to deliver value to our mutual customers who are transforming across the Microsoft Cloud.”

The acquisition comes from Pax8, a leading cloud marketplace for IT professionals to buy, sell and manage best-in-class technology solutions. Pax8 currently serves over 500,000 enterprises through its channel partners and processes one million monthly transactions.

It marks the beginning of a long-term strategic partnership between Infinity Group and Pax8, with Infinity Group becoming a channel partner of Pax8.

Brett Critchley​​​​, VP of Business Applications at Pax8, said: “We’re thrilled to embark on this partnership with Infinity Group, propelling their growth, enhancing operational efficiency, and mitigating risks. Our commitment to fostering innovation and positive transformations perfectly mirrors Infinity Group’s ethos. This partnership will open up new doors for these end-customers, whilst ensuring commitment to our 100% indirect business model.”

Rob Young added: “We’ve had a great time working as a channel partner of Pax8 so far. Our people and ethos complement each other completely and we can’t wait to see what’s next as we continue to work together.”

The partnership also coincides with Infinity Group’s first moves into EU and US markets. With new locations in Europe and America, the firm can now transact across the UK, EU and US and provide Microsoft solutions to support more businesses.




About Infinity Group

Infinity Group is a leading Microsoft Partner in the UK, offering technology services, solutions, and managed services. Our mission is to create a more productive and secure way of working by helping organisations do more for less across Dynamics 365, Microsoft 365 and Azure.  We’ll help you think bigger and grow faster by levelling up your IT strategy and accelerating digital transformation.

We do this by bringing together the best people to harness the power of Microsoft to solve business challenges. By aligning your objectives and desired outcomes to Microsoft technologies, we engage with each of our clients as a strategic partner. With specialist teams across Dynamics 365, Power Platform, Azure, Microsoft 365, and Cyber Security, we’ll address the challenges that businesses face like productivity, efficiency, cost savings, customer service and scalability.

Learn more about Infinity Group.

About Pax8   

Pax8 is the world’s favourite cloud marketplace for IT professionals to buy, sell, and manage best-in-class technology solutions. With a commitment to simplifying the cloud journey, Pax8 enables over 500,000 enterprises through its channel partners and processes one million monthly transactions. Pax8’s award-winning technology empowers managed service providers (MSPs) to accelerate growth, increase efficiency, and reduce risk, ensuring their businesses thrive. Join the revolution at

Media Contacts: 

  • Infinity Group media contact: Jessica Vincent, Snr. Account Executive, Metia,
  • Pax8 media contact: Daniel Skipp, PR Manager, Pax8 EMEA,



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