How Infinity Group’s Rebrand is shaping the Modern Workplace_

28th Jun 2023 | 5 min read

How Infinity Group’s Rebrand is shaping the Modern Workplace_

As an industry leader, infinity Group has for the past two decades been a key driver of innovation and IT excellence. As the leading Microsoft Partner in the UK, we have provided top notch managed services to a plethora of clients worldwide. Our successes have come from our cherished customers, outstanding employees and wider stakeholders.

If you’ve been following our social feeds closely over the past few weeks, you’ll have noticed our brand refresh. We embarked on this change by adapting to a modern look and feel to shake things up to foster digital transformation and engagement.

Our aim for the rebrand is for you to get to know more about the Infinity Group identity so we can connect with you better.

In this feature, we’ll discuss our rebrand and it’s role in enhancing today’s Modern Workplace.


We’re not afraid to be ourselves_

Over the years, our brand has undergone a lot of change. The tech scene is fast evolving with developments including AI, ChatGPT and other powerful innovations. To keep up with the digital transformations in the landscape, we took the opportunity to refresh our look through simpler messaging and a touch of nostalgia to set us apart.

Coupled with a variety of cool colour palettes, fonts and stickers, our bold new look puts the spotlight on Infinity Group’s quirkiness and the courage to show up to the space as our authentic selves.

The rebrand also highlights the diversity of our teams and the expert knowledge they bring to the fore throughout their daily contributions to the business. As masters in our field, we aspire to amaze our clients and are unafraid to be ourselves while doing so.

With our fresh new look, we aim to make tech simpler for you.


Our purpose is centred around you_

Infinity Group’s core mission is to facilitate businesses in working productively and securely. Our recent rebrand has given us the opportunity to highlight this to our customers and stakeholders. Through our vibrant new appearance and messaging, we seek to convey our confidence, expertise and resourcefulness to get the job done.

We want to help you in accelerating digital transformation by offering you modern apps and generative AI technologies to set you up for success. Our goal is to provide you with the expertise to streamline processes and break away from legacy tech.


Our Core Values_

Our values are the catalyst that fuel excellence, teamwork and great customer connections. Designed with both employees and clients in mind, our ethics reflect in everything that we do — namely Empathy, Creativity, Ambition, Authenticity and Confidence. These values are the set of guiding principles which promote seamless collaboration and interconnectivity at Infinity Group.

We pride ourselves in the fact that our values promote an inclusive and modern workplace, where colleagues are not afraid to be themselves. Our rebrand showcases the celebration of diversity and talent which are expressed in each of the values respectively.

Upholding these company values hones healthy team dynamics and a supportive work environment to ensure the strategic delivery of service to our clients.


Championing the modern workplace_

One of our goals is to promote productivity in the modern workplace. We also aim to provide comprehensive IT solutions and packages to assist in flexible and remote working.

The modern workplace consists of Microsoft’s suite of applications designed to facilitate agile methods of working. Since the pandemic, hybrid and remote working have become the norm for many companies. It consists of applications including Microsoft 365, Teams and Sharepoint, which are geared towards empowering remote workforces.

By revamping our brand outlook, we’ve come up with impactful ways to connect with our valued customers, and to also motivate every colleague.


Empowered employees through AI_

Artificial intelligence has taken centre stage on the tech scene. Our recent rebranding was a strategic move to facilitate our digital transformation and overall productivity. The rebrand encompassed the latest AI technologies powered by Microsoft to shape the future of the modern workplace. A few examples of some of these AI generative software we’ve incorporated in our new brand identity include Copilot, Microsoft Fabric and ChatGPT’s integration with Bing.

Microsoft Copilot is an AI assistant which combines the power of large language models (LLMs) to improve productivity. The integration of Copilot into Microsoft 365 apps in our organisation will foster productivity and communication among our teams.

Microsoft Fabric which we’ve also implemented is a uniformed solution designed to meet the data and analytic needs of users. Our employees have benefited from the intelligent software due to its ability to connect real time analytics and business intelligence for the improvement of internal and external projects. Additionally, it will empower us with data and insights through familiar Microsoft 365 apps.

Lastly ChatGPT’s integration with Bing falls in line with our rebrand objectives of optimising our current ways of working via emerging technologies. Developed by OpenAI, ChatGPT is an AI based chatbot which has been trained to provide immediate responses to queries input by users across a wide range of topics. It has quickly dominated the market and is being used in various industries. Microsoft’s latest announcement that ChatGPT will be integrated with Bing to enhance user experience has created the opportunity for us to utilise the AI tool to digitally transform our work and processes.


Embracing change_

The modern workplace and its associated technologies are changing rapidly. The evolution of our brand has given us the chance to reshape our outlook and embrace new technologies to ultimately influence our people and culture. We are enthusiastic about this change we’re embarking on to enhance our reputation, attract diverse talent, as well as the provision of modern tools to assist us in providing you with IT excellence.

For more on our rebrand, check out our launch video below or visit our LinkedIn page for more.


We would love
to hear from you_

Our specialist team of consultants look forward to discussing your requirements in more detail and we have three easy ways to get in touch.

Call us: 03454504600
Complete our contact form
Live chat now: Via the pop up

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