Written by Justine Javelosa, Microsoft Solutions Consultant – 1st December 2017

Trying to find the perfect business software solution such as Dynamics 365 or Salesforce for your business is never an easy task, with so many on the market offering different features with different price tags, it can often prove to be a bit of a minefield.

What is Dynamics 365?

Microsoft Dynamics 365 is a powerful business platform which stores customer data and provides insights and intelligence to businesses on areas that can help better sales, marketing, operations and customer service. (Read about the specific benefits of Dynamics 365 here)

The leading business platform contenders

In the age of digital transformation, there are four fundamental elements when looking for a suitable business solution for your business: what it can do with your data, user interface, security and its extended capabilities for future transformation. These four elements are typically offered by the majority of leading business software solution providers and the gap between their offering is marginal.

We have undertaken research, and selected Microsoft Dynamics 365, Salesforce and Sage as the main contenders in the CRM and ERP market. All these providers offer similar capabilities but have different price tags and the total cost of ownership in regards to development, integration, extendibility and storage differs significantly.

Platform functionality comparison

Infinity Group - Dynamics 365 comparison


Why is Dynamics 365 different to the others?

Aside from the affordable cost Dynamics 365 offers, when compared to the competitor set, the main differentiator for Microsoft Dynamics 365 in terms of feature offering is the additional built-in businesses intelligence and integration of other Microsoft products.

Microsoft Dynamics 365 unifies CRM and ERP capabilities into applications that work seamlessly together across sales, customer service, field service, operations, financials, marketing and project service automation. All these applications are in one unified platform, start with what you need and add applications as your business grows.

How can I save costs by implementing Dynamics 365?

Cost savings can be achieved through:

1: Development and Flexibility – any customisations or app integrations can be done by common programming languages .Net, Java, HTML and others

2: Storage costs – as your data grows, increase your storage securely using The Microsoft Cloud, Azure.

3: Extendibility – add applications such as marketing and ERP to your existing CRM with significantly less costs in time, integration and development. “Start with what you need and add applications as your business grows”, knowing that the applications will still communicate with each other as time goes.

4: Integration – integrates with other Microsoft products like Outlook, SharePoint, Office 365, Skype for Business and partner applications. Users of Microsoft products named above receive discounted pricing combined with Microsoft Dynamics 365 licenses.

5: PriceMicrosoft Dynamics 365 licensing structure has one of the most competitive pricing in the market, available for Small and Medium size businesses and Enterprises. License for a full user starts at £30.20 and £3.80 for a light user. View the prices here.

To read more about the benefits of Dynamics 365 or the product features of Dynamics 365 please visit our dedicated web page or get in touch.